How is online movie streaming changing people’s view on movie-watching?
As watching movies online being very convenient, many movies are now being sold online, some movies are even only able to be seen on the Internet.
There were many websites and applications that let people watch movies legally, such as YouTube, Netflix, Hulu, Apple TV, iTunes store and google play. They let people watch movies at home conveniently and comfortably. Also, there are websites that let people watch movies for free. Although most of them are illegal, they are still everywhere and are very easy to be found.
Yet there are people that prefer watching movies in cinemas. Some may say that they would like to support the industry. Some may like the experience watching movies in cinemas.
In this research, I would like to find out how online movie streaming changing our generation’s view and behaviour on movie-watching.
Savage, J. (2014). The Effect of Video on Demand Services on the Cinema Industry. Ireland: Letterkenny Institute of Technology. https://research.thea.ie/bitstream/handle/20.500.12065/1168/MARK_SavageJ.pdf?sequence=2&isAllowed=y
This is an academic report about the effects of Video on Demand Services. Video on Demand Services is the systems that allow people to choose to watch or listen to video or audio content, such as movies and television shows, in the time they want, rather than having to wait till a show air to watch. In this report, it explores how the Video on Demand Services affect people’s desire on watching movies in cinemas, if the movie industry realizes this online phenomenon, and what the cinema owners can do in response to the threats posed by these services. Besides secondary research, it also uses both survey and interview to collect data from people.
this research found that Video on Demand(VoD) gives consumers a different option to watch videos, however, VoD is not the biggest threat. It found out that many people do not prefer watching movies in cinemas as an evening’s entertainment. However, most of the respondents selected live music as their first preference, not home entertainment. From the study, it can be seen that movie managers and consumers have different opinions on each of the proposed topics.
In this research, most of it is about how the cinemas operate and what the owners should do instead. Yet this research shows how the customers behave and their preference through entertainment. And this can really help in my research.
Ferreira, P., Miguel Godinho de Matos (2017). Binge Yourself Out the Effect of Binge Watching on the Subscription of Video on Demand. USA: Carnegie Mellon University. https://poseidon01.ssrn.com/delivery.php?ID=377005116116022068077067075099120000010018028080064039094024118077084088110003127121101050022063001111037109025001125068028089005025004048052085081090115071067093094001062078085101020120075119066031106001123108115068093021017028015094076124031093007083&EXT=pdf
This report focuses more on the effect of VoD in the whole picture. As VoD allows people to watch the contents whenever they want, the audience can watch continuously one movie after one movie. And this creates a culture of video binge-watching. The report shows how the audience watch videos in VoD and the frequency of them watching on VoD by having a number of people take part in an experiment, being observed and collect data from them.
This report talks more on a statistics view. It even uses calculations to show the difference and the use of the data. This is a very interesting way to do a research. However, it is also a very complicated way of having a research.
In this research, I can see that people would love to pay for the VoD service so to watch more than one video at a time. However, it also said that most of the people think that the fee that they have to pay is not worth to continuously subscribe to the service. Most of the people that take part in the experiment do not subscribe to the service after the experiment.
Hughes, M., Forbes (2015). The Millennial Trends That Are Killing Cable. https://www.forbes.com/sites/markhughes/2015/03/21/the-millennial-trends-that-are-killing-cable/#64779c7f2293
This is a journal about VoD being popular among millennials and making them give up watching cable TV. They can watch those contents through laptops, smartphones or gaming devices. And can choose where and when to watch those contents. And as some VoD systems are now producing their own original content, this is even more attractive to consumers.
In the Journal they say that Millennials are the one who really spread the trend where they consume most of their TV and film content online rather than through television or Blu-ray/DVDs. More than half of the TV and film viewing by younger Millennials is on computers, smartphones, tablets, or gaming devices. Where older Millennials consume almost half of their film and TV content on those gadget devices. A big part of consuming content for people under the age of 30 is through mobile devices, streaming media and online. This contrasts sharply with the average viewing rate of over 30 films and TV shows that still rely on television. And it shows that Millennials are the main group of people that got changes from VoD’s existence.